This Digital and Social Media Marketing course will teach you fundamental Marketing Principles, how to create all the Social Media accounts, how to customize different pages and how to fully take advantage of social networks in today’s digital age.

Learn how to create engaging content and how to increase your fans and followers. Learn the art of the hashtag. Monetize Social Media.

This is a great course for anyone to boost their digital marketing skills – individuals who are marketing managers, social media managers, brand managers, entrepreneurs, business owners, PR professionals, communication managers and marketing professionals. Graphic Designers who want to add Digital Marketing to their list of services offered, Marketing departmental employees looking to harness the power of Digital and Social Media Marketing to its full potential, and much more! If you are a small business owner looking to strategically market your business via social media and other digital channels, this course is also for you!

As with all of our courses, this course is also practical and easy to follow.



Lesson 1: Introduction to the Course

Lesson 2: Marketing Principles

Lesson 3: Content for Social Media


Lesson 4: Implementation of Social Media and Digital Marketing in a Business

Lesson 5: Introduction and Use of Social Media and Digital Marketing Platforms as a customer


Lesson 6: Using Social Media and Digital Marketing Platforms as a Business

Lesson 7: Analytics and Reporting

Lesson 8: Monetizing Social Media

Credits are awarded to Students who complete the provided Portfolio of Evidence and submit it for Assessment by iStudent Academy. You will need to be found competent against all of the criteria in order to receive the credits.

Competent students will be issued with a formal Statement of Results from MICT Seta,

All Students will receive a Certificate of Attendance.

Support will be offered to students by way of electronic assistance. This support relates only to the course material covered.

Learners who successfully complete their qualifications with iStudent Academy have members only access to the Career Development Programme, where exclusive job opportunities for our Graduates are posted.

Specific to each Campus. Please submit the Short Course Enquiry Form for scheduled dates.

Students will receive a textbook and Portfolio of Evidence to complete at the training.


Download the Course Fact Sheet for information on Subjects, Pricing and Registration. Fill in your name and email address to access the download.

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Complete the Short Course Enquiry From for scheduled dates and more information.

Find out more about our accredited short courses. We can customize short courses to suit your needs!

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